Prince William County Launches “Give Where It Counts” Campaign to Address Panhandling

In a bold step to foster a more compassionate and sustainable community, Prince William County has launched the “Give Where It Counts” campaign to reduce panhandling while supporting local nonprofits that address critical needs like housing, food, mental health and job training.

The campaign encourages residents to rethink how they give, urging them to donate directly to local organizations instead of handing money to panhandlers. This approach ensures resources are used more effectively, helping those in need access lasting support.

“Many people want to help, but direct handouts often do not provide the long-term assistance individuals need,” said Board of County Supervisors Chair At-Large Deshundra Jefferson. “By choosing to donate to nonprofits in our community, we’re empowering organizations that can deliver real solutions and make a meaningful impact. Let’s make this Giving Tuesday – and every day – a time to ‘Give Where It Counts.’”

Panhandling can generate as much as $200 per day for individuals, but this income often does not address the root causes behind their situation. By redirecting generosity toward service providers, the campaign aims to reduce panhandling and equip nonprofits with the resources they need to offer effective solutions, from shelter to job training.

This initiative reflects the Board of County Supervisors’ commitment to fostering both a safe and compassionate community. The Board approved funding for the campaign on Nov. 26, aligning its launch with the season of giving. The effort will run throughout December and resume during the warmer months in spring and summer, when panhandling often increases. Prince William County has created a centralized resource at pwcva.gov/panhandling, where residents can:

• Donate to trusted local nonprofits listed under the Prince William Area Homeless Services Continuum of Care.
• Access a community toolkit featuring downloadable posters, flyers, and social media materials to spread awareness about the campaign.

The campaign message will reach the community through diverse channels, including social media, streaming services, local malls, buses, and even movie theaters, to name a few.

“We understand that there’s more work to be done,” Jefferson said. “But this campaign is a strong start. Together, we can help ensure that our giving truly counts by supporting the organizations that provide lasting help to those in need.”